BTN at 10: Close Shave America, Close Shave Barbasol

By RossWB on August 30, 2017 at 2:12 pm
5 Comments

As BTN has grown over the years, going from a rough-around-the-edges upstart to an established part of the sports media landscape, it's changed and evolved. Mostly, those changes have been for the better. The production values have increased, the quality of the broadcasts have improved, they've (mostly) hired better on-air personalities and analysts in all sports. And the ads have changed too -- now on BTN you see the same major national ads for brands like Old Spice and Coca-Cola that you would on ESPN. It wasn't always this way, though. 

Once upon a time, in BTN's rougher, and less-established days, the ads were different. They weren't necessarily as weird or niche-focused as some of the ads you see on, say, ESPNU, home of reverse catheters, light-up frisbees, knives that will cut through anything, and pans that can't be scratched (what would happen if you used one of those knives on one of those pans, though... hmm). But they were a bit outside the advertising mainstream. There were also few of them in the early days, which means that if you watched BTN for a while -- or even just for a single game -- you'd see the same ads. A lot. Anyone who watched BTN in some of those early years saw a staggering number of ads for Ro*Tel -- and Barbasol. Sweet, sweet Barbasol. The Barbasol ads were our favorites -- they played a role in at least one Marchifornication back in the day -- and nostalgia helps us retain that fondness now. 

America, you're looking good
Handsome, free, and tall
Close shave, America
Close shave, Barbasol

*sniff*

(Just try getting that jingle out of your head for the next week.)

Years later, the commercial still mystifies in so many ways. Why does he seem to cover the entire damn country in 20 seconds? What trucking route is that? Why does his flannel-loving wife leave him only a can of shaving cream as a greeting after his time on the road? Why does she hate facial hair? Why does she think he might not have shaved during his time away? Why does she haul a table, place settings, pancakes, syrup, orange juice, and coffee up to the bedroom? Why does she make pancakes for a romantic candlelit dinner? Why are the pancakes so small? Did they have sex before they ate the pancakes? Did they have sex after they ate the pancakes? Did the pancakes get cold? Were the pancakes any good?

SO. MANY. QUESTIONS.

Alas, @BarbasolMan hasn't tweeted since 2013 and @BarbasolWife hasn't tweeted since 2010, so we'll probably never know the answers to these questions (or many others). 

Close shave, America
Close shave, Barbasol


5 Comments
View 5 Comments